DesignFix Design Studio
Logo design
A logo has to survive being shrunk onto a pen, blown up on a van, embroidered onto a cap, engraved, cut from vinyl and printed in one colour — often from the same file. Most of what makes a mark good is how well it holds up once it leaves the screen it was designed on.
What this covers
What we work on in logo design
New logo design
A mark developed from your name, your trade and what it has to do, rather than from a template.
Redrawing an existing logo
A mark you already own rebuilt as clean vector, faithful to the original, so it can finally be used at size.
Improving a mark you have
Keeping what works and fixing what does not — spacing, weight, small-size legibility, awkward detail.
The versions you actually need
Horizontal, stacked, single-colour and simplified variants, because one file is rarely enough.
Projects that fit here
Examples of the kind of thing people send us. If yours isn’t on the list, describe it anyway.
- A new mark for a business trading under a placeholder
- A logo rebuilt as vector because the only file left is a small PNG
- A detailed mark simplified so it still reads at 15mm
- A single-colour version for one-colour printing and stamping
- A stacked variant for square spaces and profile images
- A logo prepared so it can be embroidered as well as printed
Who this tends to be for
New businesses
Starting from a name and needing something that will still work in five years.
Established businesses with no usable file
Very common: the logo is fine, and nothing exists that can be printed at size.
Anyone about to produce something permanent
Signage, vehicles, packaging and uniforms all expose a weak mark or a weak file immediately.
How a logo project is scoped
Logo projects vary more than almost anything else we take on. Redrawing an existing mark faithfully is well-defined work. Developing a new identity from a name, across the variants a business genuinely needs, is a substantially larger undertaking. Publishing one price for both would mean overcharging for the first or under-scoping the second.
So the scope is agreed before anything starts. We ask what the mark is for, where it has to work, whether anything already exists, and which variants you actually need — then the offer sets out exactly what is included, including how revisions are handled. You see that in writing before you accept, and nothing is charged until you do.
What we will not do is promise a number of concepts or rounds on a page like this one, because that number belongs in your offer rather than in marketing copy. A redraw and a full identity are different projects and reasonably have different answers.
One thing worth deciding early is where the mark has to survive. A logo destined for embroidery and engraving needs to be simpler than one that will only ever be printed; a mark that must work at 15mm cannot carry detail that only reads at 100mm. Those constraints shape the design rather than being applied afterwards, and telling us about them at the start usually produces a better mark rather than a compromised one.
How it works
From a sentence to a finished design
- Step 1
Tell us what you need
One or two sentences is enough to start. You don't have to know what the work is called or which category it belongs in.
- Step 2
We discuss the project
We ask what we need to know — where it will be used, what size, what it has to work on — and tell you honestly what is and isn't possible.
- Step 3
Share files or references
Send the artwork you already have, a photo, a sketch, or examples of the look you're after. Files go straight into private storage.
- Step 4
You get a custom offer
A written scope and a fixed price for your project specifically. Nothing is charged and nothing is started until you accept it.
- Step 5
Approve and pay
Accepting the offer creates the order and takes you to payment. Decline it or ignore it and nothing happens.
- Step 6
We complete the design
The work runs through the same production and delivery process as every other DesignFix order, with revisions included in the scope.
What to send us
You don't need to know what to ask for
None of this is required, and a single sentence is enough to start. It's simply what tends to be useful, so a first message doesn't turn into three.
Whatever artwork you have
The file itself, however rough — an export, a screenshot, a photo of something printed, or the version a supplier rejected.
A reference or a sketch
Something you like the look of, a rough drawing, or an existing design you want the new work to sit alongside.
Where it's going
The product, the size, and the process if you know it. Print, garment, screen or sign changes what the artwork has to be.
Any specification you were given
A printer's requirements, a supplier's template, or the rejection message you received — that usually says exactly what needs fixing.
Colours and brand material
Existing brand colours, fonts or guidelines, so new work matches what you already have.
What you want changed
A sentence is enough. "Make this printable", "this needs to work on a dark shirt", "I want something like this but ours".
Questions
Common questions
Tell us what you need
Describe the project in a sentence or two. We’ll ask what we need to know, then send a written scope and a fixed price before anything is charged.