DesignFix Design Studio
Branding and business design
A logo has to survive being shrunk onto a pen, blown up on a van, embroidered, engraved and screen-printed — often from the same file. Branding work is mostly about making something that keeps working after it leaves the screen it was designed on.
What this covers
What we work on in branding & business
Logo design
New marks, wordmarks and lettering, built as vector so they hold at any size and on any process.
Brand identity
The pieces that make a logo into an identity — colour, type, how it's used, and what it looks like on the things you actually produce.
Stationery and business pieces
Business cards, letterheads, invoices, email signatures and forms that match the rest of the brand.
Packaging and labels
Product labels, boxes, tags and stickers, set up to the printer's template and dieline.
Projects that fit here
Examples of the kind of thing people send us. If yours isn’t on the list, describe it anyway.
- A new logo for a business that has been operating from a placeholder
- An existing logo rebuilt as vector because the only file left is a small PNG
- A logo adapted into the variants a business actually needs — horizontal, stacked, single-colour, tiny
- Product labels laid out to a supplier's dieline
- Business cards and stationery brought in line with a recent rebrand
- A brand's colours specified properly so print and screen finally match
Who this tends to be for
New businesses
Starting from a name and an idea, and needing something that will still work in three years.
Established businesses with an ageing mark
Often the logo is fine and the problem is that no usable file exists any more.
Anyone about to print something permanent
Signage, vehicles, packaging runs — the moments where finding out the file was wrong is expensive.
Why the file your logo lives in matters as much as the design
A surprising number of businesses have a logo they like and no way to use it. It exists as a small image pulled off an old website, or as a flattened export from software nobody has any more. It looks fine in an email signature and falls apart the moment somebody needs it at size.
Vector artwork is the difference. A vector logo is stored as shapes rather than pixels, so it can be printed at any size, separated into spot colours, cut from vinyl, embroidered or engraved without ever going soft. Rebuilding an existing logo as vector — properly redrawn, not auto-traced into a lumpy approximation — is one of the most common branding jobs we do.
The second thing that matters is having the right variants. One file is rarely enough: a mark that works across a wide sign usually needs a stacked version for a square space, a single-colour version for anything printed one colour, and a simplified version for the sizes where fine detail simply disappears.
Whether you're starting from nothing or from something you already own, that's the conversation — what the mark has to do, and where it has to survive.
More specific
Looking for something particular?
These go into more detail on the work people most often ask about here.
Logo Design
New marks, and existing ones rebuilt so they finally work at every size.
How it works
From a sentence to a finished design
- Step 1
Tell us what you need
One or two sentences is enough to start. You don't have to know what the work is called or which category it belongs in.
- Step 2
We discuss the project
We ask what we need to know — where it will be used, what size, what it has to work on — and tell you honestly what is and isn't possible.
- Step 3
Share files or references
Send the artwork you already have, a photo, a sketch, or examples of the look you're after. Files go straight into private storage.
- Step 4
You get a custom offer
A written scope and a fixed price for your project specifically. Nothing is charged and nothing is started until you accept it.
- Step 5
Approve and pay
Accepting the offer creates the order and takes you to payment. Decline it or ignore it and nothing happens.
- Step 6
We complete the design
The work runs through the same production and delivery process as every other DesignFix order, with revisions included in the scope.
What to send us
You don't need to know what to ask for
None of this is required, and a single sentence is enough to start. It's simply what tends to be useful, so a first message doesn't turn into three.
Whatever artwork you have
The file itself, however rough — an export, a screenshot, a photo of something printed, or the version a supplier rejected.
A reference or a sketch
Something you like the look of, a rough drawing, or an existing design you want the new work to sit alongside.
Where it's going
The product, the size, and the process if you know it. Print, garment, screen or sign changes what the artwork has to be.
Any specification you were given
A printer's requirements, a supplier's template, or the rejection message you received — that usually says exactly what needs fixing.
Colours and brand material
Existing brand colours, fonts or guidelines, so new work matches what you already have.
What you want changed
A sentence is enough. "Make this printable", "this needs to work on a dark shirt", "I want something like this but ours".
Questions
Common questions
Tell us what you need
Describe the project in a sentence or two. We’ll ask what we need to know, then send a written scope and a fixed price before anything is charged.